在雅思写作Task 2中，议论文题目可能涉及商业决策、城市规划或社会影响等话题，超市选址是一个典型的商业类话题，要求考生分析不同选址策略的利弊，并结合实际案例进行论证，本文将提供一篇高质量的范文，并结合最新数据，帮助考生掌握此类题目的写作技巧。
范文结构分析
一篇优秀的雅思议论文通常包含以下部分：
- ：简要介绍话题，明确立场。
- 主体段落1：支持选址策略A的理由及例证。
- 主体段落2：支持选址策略B的理由及例证。
- ：总结观点，提出建议。
范文示例
Some people believe supermarkets should be built in city centers, while others argue that suburban areas are more suitable. Discuss both views and give your opinion.
范文：
The location of supermarkets significantly impacts their profitability and accessibility. While some advocate for city-center locations due to higher foot traffic, others prefer suburban areas for lower operational costs. This essay will examine both perspectives before concluding that a balanced approach is optimal.
On the one hand, urban centers offer unparalleled customer reach. High population density ensures consistent footfall, increasing sales potential. For instance, Tesco’s flagship store in London’s Oxford Street records an average of 200,000 weekly visitors (Tesco Annual Report 2023). Additionally, public transport accessibility reduces reliance on private vehicles, aligning with sustainability goals. A 2023 study by McKinsey revealed that 65% of urban shoppers prefer stores within walking distance of transit hubs.
Conversely, suburban supermarkets benefit from lower rental costs and larger floor space. Walmart’s expansion into U.S. suburbs saw a 30% reduction in overheads compared to urban outlets (Walmart Financial Statement 2024). Moreover, suburban stores cater to families requiring bulk purchases, as evidenced by Costco’s 40% revenue growth in suburban locations (Costco Market Analysis 2023).
In my view, hybrid models—such as urban compact stores and suburban hypermarkets—maximize market coverage. For example, Carrefour’s “City” and “Hyper” formats increased overall revenue by 18% in 2023 (Carrefour Global Strategy Report). Policymakers should incentivize such adaptable strategies to meet diverse consumer needs.
数据支撑与权威来源
为增强论证说服力,考生可引用最新行业数据，以下是关键数据的表格呈现：
| 指标 | 城市中心选址 | 郊区选址 | 数据来源 |
|---|---|---|---|
| 平均周客流量 | 200,000 (Tesco) | 80,000 (Walmart) | Tesco Annual Report 2023 |
| 租金成本占比 | 25% of revenue | 15% of revenue | JLL Retail Market Review 2024 |
| 消费者偏好比例 | 65% (urban shoppers) | 55% (suburban shoppers) | McKinsey Consumer Insights 2023 |
| 年度营收增长率 | 12% | 18% | Nielsen Retail Trends 2024 |
写作技巧
- 明确立场：避免模棱两可，在结论段清晰表达倾向。
- 数据引用：使用权威机构（如McKinsey、Nielsen）的数据提升可信度。
- 对比论证：通过城市与郊区的直接对比，展现批判性思维。
- 词汇多样性：替换重复用词，如“advantage”可改用“benefit,” “merit,” 或 “strength”。
常见误区
- 泛泛而谈：避免空洞论述（如“郊区成本更低”），需具体说明“低多少”。
- 过时数据：确保引用近3年的研究，如2024年JLL报告比2019年数据更有说服力。
- 忽略反驳：若题目要求“discuss both views”，需均衡分析双方论点。
个人观点
超市选址决策应基于动态市场分析而非固定模式,随着远程办公普及，郊区消费力上升，但城市中心仍具流量优势，未来趋势可能偏向“小型社区店+大型仓储店”组合，如Amazon Fresh的试验所示，考生在写作时应关注此类新兴商业模式，以体现前瞻性思维。
